Harness the power of your product to acquire, activate, and retain customers. Take your company product-led and build a scalable Go-To-Market Model that allows you to grow exponentially.
It is extremely efficient to be sales-led, especially in the early days. But when scaling the organization, more and more salespeople are needed, overhead and turnover skyrocket, and your growth collapses.
The common principle of "try before you buy" has long arrived in enterprise sales. People want to test your product. If you don't adapt to these changes, difficult times lie ahead.
While Slack may seem like a tool for teams, 90% of their revenue comes from enterprise sales. PLG is not a market focus but the most dominant GoToMarket strategy for closing large account.
Educate and encourage everyone, across your entire business, to get on board and adopt a product-led, user-focused mindset.
Establish a shared reality within your company
Setup a cross-functional team that owns the PLG domain
Analyse which product-led model will be the best fit, and will drive the best results for your organization.
Set up and implement a decision framework
Analyse and define what PLG Strategy is the best fit for your business
Define a step-by-step process on how to get there
Identify what your users truly want, and build an attractive product focused on solving true pains.
Learn how to identify the “AHA-Moment”
Define how your user success looks like for different segments
Validate your hypotheses with user research
Build customised and highly effective onboarding that leads to conversions.
Learn how to avoid the major mistakes within onboarding
Idenfify how to solve your users pains as quickly as possible
Implement a framework to streamline your onboarding and reduce time-to-value
Learn about the different pricing strategies, and apply the one that will bring the needed results.
Understand the most common pricing mistakes and how to avoid them
Implement a data-driven framework to identify the best monetisation metrics
Learn how to upgrade your users
Make the needed structural changes and build a truly product-led organization.
Identify the different working structures of teams in a PLG organisation.
Iron out how to unify every team despite their differences
Build a a successful product-led culture
A methodology specifically designed to create lasting impact
Custom developed roadmaps tailored to each company, giving them the security to build the correct foundations from the start and without failure
In-depth business assessment to identify your biggest challenges
Personalized gameplan resulting in measurable impact on your KPIs
Building a step-by-step roadmap specific to your goals.
All materials needed combined with a vast eLearning platform explaining tactics in detail to enable not just the founders, but train the entire company
Step by step guidance for easy implementation
Online knowledge platform incl. videos, templates & case studies.
Your team builds valuable skills that would take years to gain themselves
Work side by side with seasoned experts from high-growth startups, bringing unparalleled knowledge and hands-on support to ensure your business thrives.
Personal weekly project calls with your assigned startup veteran
Hands-on implementation & progress assurance
Additional sessions tapping into the knowledge and skill of all experts
"Das Programm von Peakora war das erste Mal, dass unser gesamtes Team involviert war. Es hat unsere Arbeitsweise als Unternehmen verändert und war meiner Meinung nach das aufschlussreichste Programm, an dem wir je teilgenommen haben."
„Die Zusammenarbeit mit Peakora war ein Game-Changer für unser Startup. Ihre maßgeschneiderten Wachstumsstrategien und praxisnahe Anleitung ermöglichten es uns, unsere Message-Market-Fit zu optimieren, was zu einem enormen Anstieg unserer Marketing-Ergebnisse führte. Die Expertise, Professionalität und das Engagement des Peakora-Teams machten sie zu einem unverzichtbaren Partner auf unserem Weg zum Erfolg."
"Ich kann das Team von Peakora wärmstens empfehlen, wenn es um Wachstum geht. Die Zusammenarbeit war sehr motivierend, inspirierend und praxisnah. Neben neuem Wissen haben wir Frameworks entwickelt, die uns ermöglichen, Experimente in großem Maßstab durchzuführen. So haben wir bereits unsere Website-Konversion um 60 % erhöht und unsere MQL-Konversion mehr als verdoppelt."
This program is a perfect fit for organizations that- Plan to rollout a Product-Led Strategy- Want to transition from a Sales-Led to a Product-Led Strategy- Want to open up a Product-Led approach next to their Sales-Led motion
The enablement program usually takes 3-6 months until completion including the training and internal adoption.
As a rule of thumb, each member should reserve an afternoon per week for these topics. However, as we are working on core business topics that directly impact your growth, this work often becomes the main task your team is working on.
Prices vary depending on the package. In general, the prices for "Startup Enablement" are better than with agencies or consultants because the customer works with us together and even gets more benefit from it. For more information arrange a call with us.
