/1 Market identification
Identify an attractive market and the ideal customer profiles to go after.
Assess the market potential for your business idea
Define an early ideal customer profile to start with
Identify your potential buyer personas and formulate a first point of start
/2 IDENTIFY UNDERSERVED NEEDS
Once the market is defined, we need to qualitatively validate its underserved needs.
Formulate first problem hypothesis
Conduct structured interviews for validation
Create solution hypothesis
Qualitatively assess your first potential solution
/3 DEFINING YOUR VALUE PROPOSITION
Identify a clear niche and a specific underserved problem and test your first unique value proposition.
Understand the benefits your solution will provide
Analyze which benefits are actually unique
Formulate a value proposition
Quantitatively test your unique value proposition
/4 LAUNCHING AN MVP
Build your first minimal viable solution to prove your case as fast as possible.
Learn the craft of defining MVPs
Define the first scope for your solution
Start testing your solution in a professional manner
/5 IMPROVING AN MVP
Learn about rapid iterations to quickly take your MVP to the next level.
Apply the Build-Measure-Learn cycle to improve your MVP in a professional manner
Start measuring your Product-Market fit
Understand what it takes to finalize your product
/6 PricinG Structure
Learn a framework to define your optimal pricing strategy.
Understand how your cost, market, buyer persona, purchasing power and perceived product value correlate
Test your pricing and validate an optimal first price point