The ultimate GTM Engineering Resource Kit

Master modern Go-To-Market with AI-driven systems, proven tools and structured automation workflows.This page gives you the exact resources and playbooks to build and optimize your GTM Engineering setup.

//
get started

What you can achieve by building AI-GTM Systems

Watch these videos to get an understanding of what’s possible.

//
Real-World Application
//
System Breakdown
//
Playbooks

Build Your GTM System

From first setup to advanced automation

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
//
Tool stack

GTM Infrastructure

The exact tools we use to design and scale modern Go To Market systems.

Data scraping
Packs 100 + pre-built "phantoms" that scrape, monitor and auto-message across LinkedIn, X, Instagram and more, delivering fresh contact data and outreach at scale.
A free Chrome extension that detects tabular data on any web page for scraping, then lets you export it to CSV or Excel in one click---no code or site-specific scripts required.
Another free Chrome extension to make large-scale, scheduled data extraction/scraping---even on dynamic, JavaScript-heavy sites.
Data Aggregation
The godfather of data aggregation and enrichment: unifies 130 + premium data sources with an AI research agent to automatically find, enrich and act on perfect prospects in one workspace, so GTM teams can skip spreadsheets and build pipeline fast.

Get 3000 credits for free when subscribing to a paid plan via this link.

CRM extension for LinkedIn that lets you update and sync contacts and data directly from LinkedIn to your CRM.
Data bases
Uses AI look-alike search and vertical filters to build hyper-targeted ABM account lists and buying-committee contacts that typical scraped databases miss.
Accessible database of +210M B2B contacts to prepare your list of leads without breaking the bank.
Unifies compliant EU-hosted firmographic data, website visitor ID (Leadfeeder) and the new Dealfront AI suite to spot intent, enrich contacts and route hot accounts to sales fast (very effective for the DACH market).
The master B2B database from which you will get the freshest data, as each Linkedin profile is updated by the users themselves.
Contact Engagement
Currently 1st tool of choice for LinkedIn Automations, lets you orchestrate LinkedIn outreach from dozens of rotating sender profiles inside one unified inbox, beating daily limits while protecting account health.

To get a 10% reduction on GetSales monthly by applying the following code (valid only once): D0811F32

Another great choice for LinkedIn Automations, scales LinkedIn prospecting safely by pooling unlimited sender accounts into a single campaign, pushing 1 000 + personalised invites or messages per week without duplication.
Currently 2nd tool of choice to scale cold emailing campaigns. Rotates inboxes, runs unlimited AI email warm-ups and centralizes conversations in a unibox to keep high-volume outreach delivering to the primary tab rather than spam.

Get an extra 1000 contacts added in your monthly limit by using this link.

Best go-to-tool for smaller teams Lets you source leads from a 450 M + database, then run personalized email, LinkedIn and phone sequences from one dashboard with built-in deliverability boosts like lemwarm and sender rotation.

Get 5% discount on your plan with this link.

Currently 1st tool of choice for email engagement for larger teams to scale your cold emailing game. Offers unlimited sending accounts, built-in warm-up, a large B2B lead database and AI personalization so you can scale cold-email campaigns that land in primary inboxes.
Signal Detection
Combines 25 + buyer-intent signals, AI research agents and native multichannel sequences in one workspace, so revenue teams can trigger perfectly-timed outreach on autopilot.
Stitches together product usage, web visits, community chatter and more into Person360™ profiles, then lets RoomieAI™ fire off personalized plays to turn those signals into pipeline.
Mines real-time social signals like viral posts, job changes and competitor engagement to surface high-intent prospects you can push straight into outbound workflows or webhooks.
Turns hidden website traffic into a ranked list of in-market accounts, enriched with firmographic and intent data, and can auto-engage only those ready to buy.
Uncovers the companies behind anonymous site visits, shows exactly what those visitors did and syncs the insights to your CRM so you can chase real buying signals instead of guesses.
De-anonymizes website traffic using first- and third-party data, enriches visitors against multiple providers and instantly surfaces high-intent leads at the person level for immediate outreach.
Automation
The open-source automation platform that mixes drag-and-drop speed with full code control and on-prem hosting, ideal for building multi-step AI agents or secure data workflows.
Links over 7000 apps and now layers in chatbots, agents and canvas mapping, so you can automate any GTM process---from lead capture to follow-ups---without engineering help.
Offers a visual, no-code canvas with +2000 app connectors and new AI Agents, letting you design, flex and scale complex business workflows without writing code.
Content Generation
AI-driven content creation tool for social media, helping generate posts, captions, and ideas quickly.
Enrichment
Another email finder that guarantees < 5 % bounce rates by charging only for already-verified addresses and can auto-scrape, enrich and clean prospect lists before they ever hit your CRM.

Get 20% free credits for the first 3 months, on any plan using this link.

Offers a Chrome extension, API and bulk tools that pull verified emails, mobiles and 45 + data points straight from LinkedIn Sales Navigator or any domain with 98 % deliverability.
Layers AI on top of 20 + data sources and 3 billion contact records, sequencing providers until a match is found, so you pay only for the most accurate email or phone hit.
Runs waterfall enrichment across 15 + premium vendors to append verified emails and direct-dial phones---boosting coverage to ~85 % on even the hardest-to-reach leads.
Email Infra
Unifies domain masking, inbox-placement tests, blacklist and DMARC monitoring, spam scoring, authentication lookups and real-time contact verification in one dashboard, arming teams with the diagnostics and alerts needed to keep every send out of the spam folder.
Gives you a fully dedicated server, IP and unlimited pre-warmed inboxes, with one-click domain + mailbox creation and automatic SPF/DKIM/DMARC---beating mainstream ESPs on cold-email open rates and putting large-scale deliverability completely under your control.
The go-to platform to create Google Workspace or Microsoft 365 mailboxes (from $2.50 each) that come pre-configured with SPF, DKIM and DMARC and plug straight into cold-email tools, letting you spin up fully compliant sending domains in minutes and boost deliverability.
CRM
Lets you build a truly custom CRM: its Notion-style interface, flexible data model and real-time API mean you can model any object, auto-enrich records, create bespoke workflows and reports, and keep everything in sync---so the system adapts to your go-to-market process, not the other way around.
Rolls your marketing, sales, service, CMS and ops tools into one AI-powered customer platform, so you can ditch disconnected point solutions and run every touchpoint from a single record---automating campaigns, syncing data effortlessly and giving teams instant, unified insight into each customer's journey.
LLM
Another platform that focuses on trustworthy, high-context assistance: its safety-tuned models can ingest entire manuals or codebases (500 K-token window), integrate directly with sources like GitHub, and deliver step-by-step reasoning that helps employees learn faster, resolve complex tasks and maintain strict data governance. You can also leverage its API.
The famous platform that gives teams a secure, enterprise-grade "co-pilot" that can draft documents, code or analyses in minutes instead of hours, automate repetitive workflows via a flexible API, and even reason over images or audio---all while keeping company data protected. It's API can be leveraged to use it's AI in other tools.
//
Community & Events

Join the official Clay Club Switzerland

Stay ahead in GTM Engineering, AI and RevOps.

We host in-person meetups, hands-on workshops and expert sessions to help you connect, learn and build with Clay.

Why join Clay Club?

//
Complete Resource Library
Clay Templates
Pre-built automation workflows ready to use
Video Tutorials & Recordings
Detailed guides for beginners and experts
Best Practices & Playbooks
Proven workflows to help you scale faster
//
Webinars and Videos
Hands-on workshops with real-world use cases and live demos
Expert talks and Q&As with top Clay users and industry leaders
Online sessions for easy access, no matter where you are
Networking opportunities with SDRs, marketers, and GTM professionals across Switzerland
//
Special Deals & Member-Only Perks
Partner discounts and early-access offers
Premium templates and advanced workflows
Special deals on Clay — including 3,000 free credits when subscribing to a paid plan
//
How to get started

New to GTM Engineering or ready to level up?

Reach out to us and we gladly do a free assessment of your current situation and consult you on how to build a scalable system that unlocks fast growth!