‍🛌🏻 How Our AI Automation Qualifies Leads While You Sleep

Most outbound teams waste time on leads that aren’t ready, relevant, or remotely interested. But with the right SDR-Agents in place, you can flip the script.

This lead magnet shows you how to generate 20+ qualified, high-intent leads per week using a powerful SDR-Agent, powered by Clay.com as the data brain behind your lead enrichment.

As Clay Enterprise Partners, we are #1 in Europe and the only partner in DACH.

This exclusive partnership gives us unparalleled access to cutting-edge automation tools, enabling us to transform outbound sales processes and drive better conversion rates with less effort.

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💡 What Are SDR-Agents?

“SDR-Agent” is a term we at Peakora started to use to describe fully automated workflows that identify an intent signal from a potential buyer, enrich the data, and directly send a personalised and relevant message over email and/or LinkedIn to the person.

These agents can e.g. monitor LinkedIn activity, website interactions, job changes, new hires, fundraising rounds, and other signals to identify companies that are expanding or restructuring and thus show strong indicators of potential sales opportunities.

What sets SDR-Agents apart is their ability to not only automate lead qualification and meeting scheduling, but also personalize outreach. By leveraging intent data, these agents craft highly tailored messaging that addresses the specific pain points and needs of each prospect. Whether it’s offering a solution for a new team in need of tools or addressing challenges arising from recent organizational changes, the messaging is always spot-on and timely.

By automating repetitive tasks and delivering personalized communication, SDR-Agents ensure your pipeline stays full of high-quality, sales-ready leads—all while freeing up your team to focus on building relationships and closing deals.

What was done with 10 SDRs in the past, can now be fully automated.

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✅ Step-by-Step Process:

Automate Lead Qualification with SDR-Agents**

Generate 10+ Qualified Leads/Week Automatically‍

Instead of manually reviewing every inbound form or website submission, let AI qualify and route leads based on your criteria—instantly.

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🔧 How It Works:

1. Capture the Trigger
2. Someone fills out a form or engages with your website.
3. Send to Clay via Webhook
4. Use Make or Zapier to send the submission to Clay in real-time.
5. Enrich with Clay - Clay instantly enriches the lead with:
   • 🧠 ICP Check: Filters leads based on your Ideal Customer Profile (e.g. industry, employee count, revenue, region).
   • 👤 Buyer Persona Check: Verifies role and seniority (e.g. VP Sales, Head of Marketing).
   • 🔍 Optional: Add job title parsing, tech stack lookup, or company growth signals.
6. Push to CRM (HubSpot, Salesforce, etc.)
7. If the lead passes the ICP & BP check, Clay pushes the enriched record to your CRM.
8. Trigger Automated Outreach
9. The lead is enrolled into an AI-personalized sequence with dynamic messaging written based on company data, role, and recent activity.
10. Alternatively, alert an SDR via Slack for a final review and manual send.

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🎯 Outcome:

• AI filters and qualifies every inbound touchpoint
• No more unqualified leads in your CRM
• SDRs only speak to warm, high-fit prospects

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🧠 Why Clay is Your Secret Weapon

Clay doesn’t just enrich, it thinks.

It merges hundreds of data points and lets you:

• Run ICP filters with real business logic
• Score and segment contacts by job title, tech stack, growth
• Integrate AI-generated briefings, icebreakers, and CTAs
• Push results directly into your CRM and sequences

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➡️ Ready to Scale Your Sales Operations?

Implementing AI-powered outbound isn’t just about working smarter; it’s about scaling your outreach with better targeting and increased conversions. Start automating your outreach today and book meetings while you sleep!

👀👉🏻 Watch the video for more insights