In 2024, we surveyed 159 B2B companies across SaaS, Hardware, Services, and Marketplaces; from Pre-Seed all the way to Series B+. We wanted to understand where growth actually breaks down, what separates the teams that scale from the ones that stall, and which fixes deliver real impact.
What surprised us: The companies struggling most weren't lacking ideas, effort, or even budget. They were missing something more fundamental: readiness. Specifically, readiness across five interconnected layers. And in almost every case, the symptom they were chasing (usually "we need more leads") was downstream of one or more of these gaps.
Here's what the data shows about each layer, the patterns we see across stages, and the frameworks that actually close the gaps.
Ready to get started?
In this session, we will:
- Identify your known and unknown challenges that hinder you from growing your business.
- Get solutions to your problems from GTM experts who’ve scaled high-growth B2B companies.
- Develop a 3-Step action plan that will get you results over the next 90 days.
